advertorial advertising
Print Media & The Internet
Thrive Off This Secret
The advertorial is an excellent way to tap print and digital. Click on my video for the rest of the story.
Found Head of Hair In The Ductwork
One particular dDaniel client added duct cleaning to his HVAC company and was advertising it aggressively with dismal results. Consumers didn't understand the benefits of duct cleaning, and typical advertising wasn't working.
Our client had a customer who said she didn't need duct cleaning, but he knew two things that changed everything: 1. She had pets, 2. Her husband smoked. He asked her permission to remove a wall register. He stuck his hand into the duct work and said, “It felt like a head of hair!" The headline in our new advertorial ad (an ad that looks like a news story) read, “Local Homeowner Finds Head of Hair in Duct Work". The phone rang off the hook.
Consumers of newspapers, magazines and the internet select headlines of interest. The advertorial is an excellent way to tap print and digital. Click on my video for the rest of the story.
get started with a
No-Obligation
Marketing Proposal
Ready to talk?
Call us today.
YOUR FULL SERVICE MARKETING TEAM SINCE 1953
digital & traditional
Marketing Analytics
Insights
digital advertising
Digital Marketing
Insights
